The annual National Recycling Week is just around the corner and TechCollect will again leverage the initiative to raise much needed awareness of the benefits of responsible e-waste recycling.
Following last year’s involvement in Planet Ark’s National Recycling Week event in Sydney and the keen interest in e-waste gauged from school-aged students, TechCollect will host its own National Recycling Week e-waste collections with a number of schools in the Adelaide and Melbourne metro regions during the week beginning 11 November.
As part of TechCollect’s schools recycling pilot program which is currently underway in Adelaide and soon to begin this term in Melbourne, TechCollect will work with participating schools to drive students, parents and teachers to get old electronics out of drawers and garages and into collection bins for recycling.
Collections will take place at approximately 10 schools and results from the week will be used to inform TechCollect’s ongoing strategy in relation to engagement with schools.
Feedback from recent school collections has been extremely positive, with St Peters Girls’ School in Adelaide nominating to continue their e-waste collections on the first Friday of every month.
St Peters Girls’ have employed a strategy TechCollect will encourage other schools to adopt, which is to assist the Environment Club in championing the e-waste initiative, empowering them to create their own promotional material, distribute a communications campaign and organise collection days all within their allocated club meeting time.
Not only are these students making an impact in their school community and learning in depth about the global e-waste issue, they are developing valuable skills in project management, communications and marketing, and results analysis.
Accompanying these events, TechCollect will run a National Recycling Week social media campaign to communicate the importance of recycling electronics. If you would like to co-develop messaging and collaborate on content for this week, please get in touch with Savvas Aidonopoulos at savvas.aidonopoulos@anzrp.com.au.